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PROTECT
WHAT
MATTERS.

The world's first cup designed not for the Olympics — but for the actual most dangerous sport. Fatherhood. TING.

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2.4B
Dads worldwide at risk
100%
Of kids aim there anyway
0
Products that help (until now)
∞
Ting's delivered per year
The Problem

THEY NEVER MISS.
YOU ALWAYS FEEL IT.

You didn't sign up for this. You signed up for cuddles, little league, and bedtime stories. Nobody warned you about the other part.

🪃
The Running Start
They see you from across the room. They sprint. You can't get out of the way in time. You never can.
🔫
The Nerf Ambush
You're just trying to get coffee. They're armed. They've been waiting. The aim is supernatural.
🦖
The Toy Swing
A dinosaur, a lightsaber, a remote control. It doesn't matter what it is. It's going to find you.
🤸
The "Hug"
You open your arms for a hug. Their head arrives first. Directly. With enthusiasm. Every time.
The Solution

BUILT FOR DADS.
NOT ATHLETES.

Dads already protected
0 / 500
Launching at 500 signups
Father's Day Countdown
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June 15, 2025 · The perfect gift
Waitlist members only
$34.99 $39.99
Save $5 by joining the waitlist

Hard sports cups are designed for 45 minutes of hockey. Dad Cup is designed for 12 hours of fatherhood. Soft. Comfortable. Completely undetectable. Until it isn't needed — and then, loudly: ting.

  • ✓
    Soft EVA Protection Insert Removable foam shield absorbs impact without the jock strap. Wears like underwear. Protects like armor.
  • ✓
    All-Day Comfort Chassis Premium boxer brief that you'll actually want to wear — to brunch, to the park, to that third birthday party.
  • ✓
    Completely Invisible Under Clothes No bulk. No waddle. Nobody knows. You just... survive your morning.
  • ✓
    The Perfect Gift for Every Dad Father's Day. Birthday. "You're going to need this" shower gift. It writes itself.
Join The Waitlist

YOUR COFFEE
DESERVES TO
STAY HOT.

Retails at $39.99 · Waitlist price: $34.99

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